Behind The Scenes just completed a national marketing and promotion tour for Lexus North America. The luxury car company in association with their marketing partner, AMCI, visited every major consumer market areas across the United States. The tour began in July 2007 and ran through the end of November 2007. In each of the 14 cities Lexus invited an exclusive group of more than 5000 guests to experience the “Taste of Lexus: Luxury Living Edition.” Lexus displayed a world of luxury innovation, unrivaled collection of gourmet menu options, and displayed their entire line of automobiles and prototype models for the guests to drive and explore. The venue offered guests various closed test tracks to drive the various automobiles including the world’s first luxury V8 hybrid.

In each city, BTS operated two restaurants within the temporary urban city that was displayed. The first an American Bistro serving Certified Angus Beef Sliders with Bleu Cheese and Caramelized Onion as well as Tenderloin of lamb Flatbread with Tzatziki and Roasted Red Peppers. The Italian Cucina served selections as Free Range Chicken Roulade over a wild mushroom and Basil Risotto. In addition, BTS operated the Lexus Café serving guests fresh muffins, scones, coffee cake, cookies, and fresh brewed Royal Cup Coffees and Teas. For more information on the Taste of Lexus tour please visit the website at http://tasteoflexus.com

BTS has extended its long term contract with NBC Olympics to provide catering and hospitality services to its more than 2500 crew, on air talent, and staff. NBC will utilize BTS to manage their culinary and logistics needs for the upcoming Summer Olympic Games in Beijing, China as well as the 2010 Winter Olympic Games in Vancouver, British Columbia.

BTS has already hired more than 50 international staff from around the globe to work on the culinary and operational management staff for the Beijing Games. BTS will service NBC’s crew at 6 different Olympic Venues including the largest venue, the International Broadcast Center, serving more than 1300 guests for 45 days. During the Games period most of the venues will operate on a 24 hour basis serving up to 4 meals per day. In addition, BTS will provide services to the NBC News division which includes all the United States NBC affiliates. The popular NBC Today Show will also use BTS for its catering needs during the Olympic Games.

Behind The Scenes will develop and operate a centralized distribution system for all its food and beverage products. Many of the menu ingredients are being imported into the country from places as Australia and Singapore. While BTS uses many local vendors during this event and other similar large scale events, the Olympics in China is unique in that many Western style food products are not available in the volume BTS will require, this results in establishing an import supply chain system. As you can imagine the project has a great deal of logistics planning involved with it beyond typical menu planning and execution.

BTS will train and employee more than 250 staff for the NBC Contract alone. This includes staff from Starbucks Coffee Company, who will operate a temporary café location within BTS’s dining room at the IBC. BTS will be responsible for training and managing the local and international staff to HAACP standards and to assure that BTS’s high standards of health and safety procedures are adhered to.

In addition to the NBC contract, Behind The Scenes has also been approached by other major Olympic Sponsor groups as well as other Western Country Olympic Teams to cater to their corporate hospitality pavilions. It will be a busy summer in Beijing for BTS, as we are one of a small handful of Western Style food service operations that will be allowed to operate in Beijing during the games. Our background, experience, and quality reputation with the Olympic movement continues to grow.

Behind The Scenes partnered with Red Bull for the first Air Show in San Diego Harbor in 2007 and after mutual success again in 2008. The Red Bull Air Race World Series features the world’s best pilots in a motor sports competition based on speed, precision and skill.

Using the fastest, most agile and lightweight racing planes, pilots navigate a low-level aerial race track made up of air-filled pylons, reaching speeds of 400 km/h while withstanding forces of up to 10 Gs.

Touching down in ten cities worldwide in 2008, each Red Bull Air Race is unique. From the heart of the city to the open countryside, over land or water, a Red Bull Air Race can take place almost anywhere. Spectacular backdrops and jaw-dropping action guarantee that spectators experience one of the most innovative and exciting new sports competitions around today. Behind The Scenes provided upscale unique catering and elite service to the 2500 Race Club VIP’s each day as well as concessions for over 30,000 spectators.

Tastes, “The Total Wine Experience Restaurant” is completely unique to San Diego and North County. Tastes cuisine is designed to reflect European influenced wine country. With that in mind, all culinary delights are paired with wines representing regions from across the globe with many offerings from boutique wineries and winemakers. Every wine in Tastes cellar is hand selected by Chef and Sommelier Sean Fisher. Tastes brings together perfect pairings of food and wine creating a culinary synergy that excites the senses.

	Over 75 Wines by the Glass from regions across the globe
	Over 300 wines available for retail sales or can be poured tableside for a minimal corkage fee
	"Tastes" European sized gourmet cuisine is paired with recommended wine selections to encourage even the novice wine connoisseur
	Comparable selections and flights always available for tasting
	Private party reservations and restaurant buyout opportunities

For more information on the Encinitas Tastes please visit the restaurant's website at www.tastesencinitas.com/

Download Torino Olympics Press Release (PDF)

NBCtv - Behind The Scenes - Torino 2006 (MP4) To download, right-click and "save target as"

Download Newsletter #2008-I (PDF)